Not all wipes are made equal

Posted on February 22, 2020 inBeauty

We all owe it to ourselves to become more conscious as consumers…I believe this deeply.

Nnenna Onuba, Founder, LBB

LBB is a conscious and ethical brand, yet we have a wipe in our collection. That is because wipes have a time and place and not all wipes are made equal. I have a real problem when I read blanket posts condemning wipes full stop. There are nuances and exceptions, and I believe that when you educate / influence others, you should do so in a balanced way.

I’ll like to start with this


Yet the skincare industry is a $141bn business[1]. The fact is that most of us buy skincare because WE WANT IT, IT MAKES US FEEL BETTER AND THERE IS ABSOLUTELY NOTHING WRONG WITH THAT. I am happy that I am lucky enough to live in a world where we can make such choices. We have a responsibility to do so wisely and should never forget that choice is personal. 

Now back to wipes, I can summarise the issues with wipes from what I’ve read under 2 buckets 

  1. They are bad for the environment and 
  2. Wipes are terrible for the skin

Issue 1: They are bad for the environment

Vilifying and boycotting ALL WIPES is wrong, there are sustainable options.

The world got angry because we were deceived about wipes, they were labelled and sold as disposable when there were actually plastic. Most ended up in landfill and thank you Al Gore and David Attenborough for waking us up to this. Synthetic, plastic wipes, like those are BAD! 

Luckily, technology means that we now have 100% Biodegradable wipes. These are mostly made from fibres derived from wood such as bamboo. Bamboo is pretty sustainable because it grows fast, requires next to no fertiliser and self-regenerates from its own roots. Our LBB cloths are 100% biodegradable – this was a non-negotiable from the start of development. You can dispose of them by composting. You should never flush them in the same way I hope that you do not flush sanitary pads or paper.  

Issue 2: Wipes are terrible for the skin

The full gripe is that “Wipes are terrible for the skin, they do not clean the skin properly, all you do is swirl the makeup around your face.

I disagree. Wipes were / are popular because they are convenient. There were days after working some 18hrs, I’d get back and all I want to do is to collapse into bed.  A long multi-step routine was the farthest thing on my mind, I was lucky if I even cleaned my face. Now I am older and know better, it’s one of the reasons I created LBB. To share savvy skincare solutions for the time-strapped, often on the go, frequent travelling modern consumers. I was that person, and research showed that I wasn’t alone. 

And it wasn’t just long days, it was also travelling, when the idea of standing over the sink in a tiny airline toilet cubicle on a long haul flight was not particularly appealing or even when my friend was lying in a hospital bed post-surgery and the ability to do something as simple as cleanse himself without asking for help from others was the difference between a good and bad day. For those days – our LBB wipes, which are larger than average so they can be used on the face and body are a God send. 

Now let’s talk formulation, at LBB, we are meticulous and problem solvers. We worked very hard and with very experienced chemists and a dermatologist on our formulation so we’d create a really good cleansing wipe. One that would minimise all of the downsides of using a wipe (dry skin, irritation, or even the wipe going dry – read this to understand what’s in ours). If you are comfortable applying tonic or micellar water on a cotton pad to remove your make-up, then you can use our LBB wipe. We also seal them in individual foil wrappers to preserve the moisture and potency of the formula. This also means that you can be more conscious about how you use it. i.e. you only use it what you need without worrying that it will dry-out. They also stay moist for days and so you can get a few uses out of them. My tip is to use a rubber band to seal the wrapper once you’ve opened them…

I am not saying they are perfect, but in those moments I described, I am always bloody glad that I have my LBB wipe. LBB as a brand is niche and personally, I have long accepted that I am not ice-cream and so can’t please everybody and that too is ok.

For those who want a convenient, high quality on-the-go solution – come to us. It’s and this is TAKE-OFF, TOUCH-DOWN OUR XL BIODEGRADABLE FACE AND BODY CLEANSING CLOTH.

[1]At the end of 2019, according to Statista